Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology'

Namrata Sen

September 04, 2025

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities.

AI Matching to Make X Ads More Relevant

Musk, during a livestream to advertisers on Wednesday, discussed the significant advancements in X’s advertising technology. He emphasized the platform’s new ability to provide users with ads that are more relevant to their needs.

He stated that the previous advertising technology lacked appropriate targeting, leading to users seeing irrelevant spam ads. "An ad that meets a user's needs, if it's a product or service that they want, especially when they want it, that is actually content," stated Musk.

Musk also highlighted the use of Grok for AI matching to correlate user interests with specific products or services, resulting in a significantly improved matching process. He urged advertisers to consider creating ads for specific products and services to connect users with products and services that would improve their lives, rather than generic or brand-based advertising.

“We finally have the technology to do that by using AI matching,” assured Musk.

He further highlighted the strong purchasing power of X's users, calling them the wealthiest advertising demographic across any social, digital, or traditional media platform.

See Also: Bitcoin, Ethereum, Dogecoin Gain; Solana Slides -- Analytics Firm Notes Strong ETH Accumulation By ‘Millionaire’ and ‘Small Billionaire’ Investors – Grayscale Bitcoin Mini Trust (BTC) Common units of

Musk, Meta Reshapes Ads Amid Tech Advancements

Musk’s announcement comes after a series of significant changes in X’s advertising strategy. In June, Musk revealed that X would charge advertisers based on vertical screen size, a move aimed at curbing the creation of giant ads that impair the user experience. This marked a significant shift in the platform’s revenue strategy.

Prior to this, in March, major brands had resumed advertising on X amid legal pressure. Musk’s influential role in the Trump administration and his legal action against entities that stopped advertising following his $44 billion acquisition of the platform in 2022 had prompted companies to return to advertising on the platform.

Not just X, it was reported in June that Meta Platforms (NASDAQ:META) plans to launch a fully AI-driven ad system by 2026, enabling brands to create complete ads--including visuals, video, copy, targeting, and budget recommendations--advancing Mark Zuckerberg's vision beyond its current AI tools that only tweak ad variations.

READ NEXT:

Sam Altman Warns Of AI Bot Surge On Elon Musk’s X, Revives ‘Dead Internet’ Fears As Feud With xAI Escalates

Image via Shutterstock

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Recommended

Keep This Stock on Your Watchlist - Ad

Missed Chatbots? Don't Miss AI Agents - Ad

Built for Gen Z. Backed by a Football Dynasty. - Ad

The FBI has issued a warning about a sophisticated multi-phase scam known as the "Phantom Hacker."

Bill Ackman Has 70% Of His Portfolio Invested In These 5 Stocks: Here's What Q2 13F Filings Show

Discover how Bill Ackman invested ~70% of his $13.7M portfolio in 5 stocks like UBER & AMZN per Q2 2025 13F filings. Explore top holdings now!

Warren Buffett's Strangest AI Investment

Warren Buffett's Strangest AI Investment - Ad

He's been buying one little-known AI stock poised to boom before Sept 30.

The 4 rules for cash: How to manage your money the smart way

Let’s talk about cash.

780,000 pressure washers are under recall after some consumers report explosions and impact injuries

NEW YORK (AP) — About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.

RFK Jr's FINAL Warning For American Seniors

RFK Jr's FINAL Warning For American Seniors - Ad

For years liberals have called RFK Jr a QUACK... an alarmist... and a conspiracy theorist. But now it appears he was right about a COVID lab leak... He was right about microplastics... And he was right about FDA corruption. Now, he's issued a terrifying new warning that Americans need to hear in 2025. Millions are in the crosshairs... And if you were born before Jan 1st, 1965, this affects you most of all.

Nvidia, CrowdStrike, Snowflake, CoreWeave, Polestar Automotive: Why These 5 Stocks Are On Investors' Radars Today

U.S. stocks closed higher on Wednesday, with the Dow Jones Industrial Average up 0.3% at 45,565.23.

Bill Ackman Invests $1.27 Billion in Amazon, Adds To Google and More

Bill Ackman has made a hefty investment in Amazon, pouring in more than $1.27 billion within a span of three months.

TikTok + Touchdowns = Momentum

TikTok + Touchdowns = Momentum - Ad

NIL deals and social media clout are now driving merch sales into the billions. One Nasdaq disruptor is first to align with a football dynasty and a commerce giant.

Mystery surrounds $1.2 billion Army contract to build huge detention tent camp in Texas desert

WASHINGTON (AP) — When last month awarded a contract worth up to $1.2 billion to build and operate what it says will become , it didn’t turn to a large government contractor or even a firm that specializes in private prisons.

Epstein accuser Virginia Giuffre wrote a memoir. Months after her death, it's coming out

NEW YORK (AP) — A posthumous and “unsparing” memoir by one of most prominent accusers, will be published this fall, publishing house Alfred A. Knopf said Sunday.

When Alabama Wins, This Nasdaq Brand Wins Too

When Alabama Wins, This Nasdaq Brand Wins Too - Ad

With equity in the brand and athletes pushing viral drops, the University of Alabama is betting on more than just football wins. This company built the tech-and got the team on board.

How To Earn $500 A Month From HP Stock Ahead Of Q3 Earnings

HP offers an annual dividend yield of 4.29%, or $1.16 a year. So, how can investors capitalize and pocket a regular $500 monthly?

What to know about Cracker Barrel's logo misfire and what could happen next

Like its namesake barrels that transported soda crackers until boxes replaced them, needed to change.

America Tapping into New "AI Energy" Starting Sept 30 at Midnight

America Tapping into New "AI Energy" Starting Sept 30 at Midnight - Ad

It has enough power to fuel our economy for decades... with zero need for foreign oil. A small group of US stocks own the rights to it.

Cathie Wood's Raises Wager On Ethereum-Hoarding Bitmine: Ark Buys Stock Of Tom Lee-Backed Company, Dumps Shares Of Sports Betting Giant

Ark Invest, led by Cathie Wood, executed significant trades on Wednesday, focusing on Bitmine Immersion Technologies Inc. (NYSE:BMNR) and DraftKings Inc. (NASDAQ:DKNG).

Retail Investors' Top Stocks With Q2 Earnings This Week: NVIDIA, Webull, IREN And More

NVIDIA, Affirm, IREN, Webull and more retail favorites are set to report Q2 results this week.

Warren Buffett's No.1 AI Stock Not Even on Nasdaq

Warren Buffett's No.1 AI Stock Not Even on Nasdaq - Ad

It's not in the Mag 7. And most people have never heard its name. Yet billionaire Warren Buffett is buying millions of shares.

Jim Cramer Refuses To Chase Rally—Says 'We Sure Aren't Buying' Unless It's Discounted

Jim Cramer is sitting out the current market rally, citing excessive intervention, overbought conditions as key reasons to remain cautious.

Trump fires Fed Governor Lisa Cook, opening new front in fight for control over central bank

WASHINGTON (AP) — President Donald Trump fired late Monday, a surprise move constituting a sharp escalation in his battle to exert greater control over what has long been considered an institution .

How to Hack a $1.3 Trillion Industry

How to Hack a $1.3 Trillion Industry - Ad

Forget concrete. The new foundation for real estate success is digital, and Pacaso leads the way. Led by former Zillow execs, their tech hacks a $1.3T market by letting buyers co-own homes worldwide. They've already earned $110M in gross profits and reserved the Nasdaq ticker PCSO.

ConocoPhillips says it will lay off up to 25% of its workforce, impacting thousands of jobs

NEW YORK (AP) — Oil giant ConocoPhillips is planning to lay off up to a quarter of its workforce, amounting to thousands of jobs, as part of broader efforts from the company to cut costs.

Super Micro Computer (SMCI) Shares Are Sliding Tuesday: What's Going On?

Super Micro Computer shares are trading lower Tuesday. The stock is caught in a downdraft affecting the broader semiconductor and high-growth technology sectors.

Keep This Stock on Your Watchlist

Keep This Stock on Your Watchlist - Ad

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

Salmonella outbreak tied to recalled eggs has sickened 95 people since January

At least 95 people in more than a dozen states have been sickened since January in an outbreak of salmonella poisoning tied to recalled eggs, federal health officials

Trump Ends De-Minimis Exemptions To All Countries: How This Will Impact Your Online Shopping

President Donald Trump's executive order, which ends de minimis exemptions, is set to take effect on Friday. This will effectively close the duty-free shipping loophole that allowed small commercial packages worth $800 or less to enter the United States without being subject to taxes or tariffs.

Missed Chatbots? Don't Miss AI Agents

Missed Chatbots? Don't Miss AI Agents - Ad

Investors who rode C3.ai and SoundHound saw billions created overnight. The next wave? AI Agents. Acting, transacting, rewarding users, not just talking. $3B processed, 88% margins, launch in Q3 2025.

Mark Cuban Once Dubbed Dogecoin 'Real Money,' While Kevin O'Leary Brushed It Off As 'Gambling' — Whose Advice Would Have Netted You More Profit

Mark Cuban and Kevin O’Leary, both prominent panelists on the reality TV show "Shark Tank," have been close friends for a long time, yet their opinions on the meme cryptocurrency Dogecoin (CRYPTO: DOGE) have yet to align.

Asian shares are mixed as reports show improved factory outlook for China

BANGKOK (AP) — Shares were mixed in Asia on Monday, with markets in China gaining after surveys showed a slight improvement in Chinese factory data, suggesting manufacturing is holding up despite higher U.S. tariffs.

Built for Gen Z. Backed by a Football Dynasty.

Built for Gen Z. Backed by a Football Dynasty. - Ad

This brand's not Nike-and that's the point. It's fast, tech-driven, and built for viral drops. Now, it has equity backing from one of college sports' most iconic names.

Bitcoin Recovers Amid Trump's Potential Fed Majority; Ethereum, Dogecoin, XRP Also Gain; Analyst Expects ETH To Consolidate In This Range

Leading cryptocurrencies rebounded Tuesday amid increased expectations of a rate cut following Federal Reserve Governor Lisa Cook’s removal and President Donald Trump getting a potential majority on the central bank’s board.

China protests Taiwan foreign minister's visit to the Philippines

MANILA, Philippines (AP) — Taiwan’s foreign minister has flown to the Philippines as head of a high-level delegation of investors, two senior Philippine officials said Saturday, prompting a protest from China and a warning to Manila “not to play with fire.”

Warren Buffett's Strangest AI Investment

Warren Buffett's Strangest AI Investment - Ad

He's been buying one little-known AI stock poised to boom before Sept 30.

Edmunds SUV comparison: New Honda Passport vs Toyota 4Runner

Toyota has released a redesigned 4Runner for 2025. This is a big deal for fans of this SUV, as the previous generation was on sale for a lengthy 14 years. The new has distinctive new styling, the latest technology features, and an available hybrid powertrain that promises increased performance without sacrificing mpg. And just like previous models, it has a rugged design that’s well suited for off-road adventures.

What's Going On With Boeing Stock Friday

Boeing (BA) and RAAF successfully prove MQ-28 operational effectiveness in autonomous flight trials. Program advances Australia's autonomous airpower development.

RFK Jr's FINAL Warning For American Seniors

RFK Jr's FINAL Warning For American Seniors - Ad

Chewy Set For Growth As Analysts Highlight Market Share And Strong Execution

Chewy is forecast to beat Q2 sales guidance with projected revenue of $3.08 billion as analysts highlight its strong position in the online pet market.

Inside Warren Buffett's Decision to Keep Leading Berkshire Hathaway in His 90s

Warren Buffett's retirement decision has sparked debates about his reasons for working past the typical retirement age and his current choice to step aside.

TikTok + Touchdowns = Momentum

TikTok + Touchdowns = Momentum - Ad

NIL deals and social media clout are now driving merch sales into the billions. One Nasdaq disruptor is first to align with a football dynasty and a commerce giant.

Carlo Acutis, the saint next door: A teen computer whiz becomes a millennial saint

CHICAGO (AP) — At a Catholic school in Pope Leo XIV’s hometown, fifth graders read comic books about Carlo Acutis' life entitled “Digital Disciple.” They draw pictures of what the teenage Italian computer whiz might have had as his cellphone wallpaper. They discuss the miracles that allegedly occurred thanks to Acutis' intercession.

Trending Now